Swimming upstream:
Why Your Quality Efforts Fail Without the Right Culture

Stop rowing against the current. Discover how manufacturing leaders can build a culture that carries quality forward.

The Problem
You’ve invested in training, processes, and quality systems — yet defects, rework, and inefficiencies persist. The issue isn’t just tools or technology. It’s culture.

The Insight
Culture is the current that carries your organization. With a weak culture, you’re swimming upstream — fighting resistance, wasting resources, and watching initiatives stall. With a strong culture, quality improvement becomes self-sustaining and ingrained in daily operations. 

What You’ll Learn
In this practical guide for manufacturing operations leaders, you’ll discover how to: 

• Diagnose your culture – Spot the warning signs of “little q” quality thinking. 
  
• Shift to “Big Q” quality – Move from reactive firefighting to predictive, preventive excellence.
• Build momentum – Follow five proven steps to embed a quality-driven culture.
• Sustain progress – Measure, modernize, and scale without losing traction.
• See real examples – Learn from transformations at TenCate Grass and Harley-Davidson. 
  

Why It Matters
Organizations that embrace Big Q with the right culture achieve up to a 40–50% reduction in their total cost of quality. Culture isn’t a side project — it’s the foundation of long-term competitive advantage.

Download Your Free Copy Today
Don’t let your quality efforts stall. Get your copy of Swimming Upstream: Why Your Quality Efforts Fail Without the Right Culture and start building a current that propels you forward.